Wij notice you’re visiting us from a region where wij have a local version of Inc.com.
Once ter awhile, a fine while, amidst a swirl of PR pitches, tech conferences, boondoggles, accomplished roundtables, and customer meetings, I’m introduced to someone, and I think: “Can wij saddle up to a wine tapkast and talk for hours because I indeed indeed indeed want to know everything.”
When my former talkTECH colleague suggested I would love talking it up with Tiana Laurence, who is basically leading the Blockchain revolution spil Co-founder and CMO of Factom, I leaped. Among other hot topics – which include things like Virtual Reality (VR), Artificial Intelligence (AI), the Internet of Things (IoT), and Solar – Blockchain is quickly gaining traction, yet is not fully understood ter terms of its implications on the economy, human behavior, and the like.
So yes, I would like to know this “badass” thank you very much.
Wij recently sat down, and I ruthlessly picked hier brain about everything from what drives hier to hier soon-to-be released “Blockchain for Dummies” spil part of the official “Dummies” series.
Rebekah Iliff: Very first off, lets get the basics down. What is Blockchain?
Tiana Laurence: Blockchain is an open, distributed ledger that can record transactions inbetween two parties efficiently and te a verifiable and voortdurend way. Blockchains are switching how wij do business by permitting us to trust one another ter economies that have incentives to sometimes act dishonestly. They are pc systems that create identity and build reputations. They are business contracts translated into code. They are engines that let us publish, propagate and immortalize gegevens. They let us trade value and create fresh sources of value. They are switching our world!
Rebekah Iliff: You used to own a digital marketing agency, where did your rente te Blockchain technology start?
Tiana Laurence: I very first discovered Bitcoin and all the possibilities of this cryptocurrency and payment system through a project at my digital marketing agency. I wasgoed hired to help sell Bitcoin mining equipment, and spil part of my market research, I learned how to mine Bitcoin. It’s something that once you embark to understand the value and potential, you just can’t let it go and want to learn more. I recall thinking, “there has to be more that wij can do with all the energy being burned pursuing after Bitcoins.” That’s when it succesnummer mij: Securing gegevens and systems with a Blockchain, the underlying technology that permits Bitcoin to be so valuable, wasgoed the reaction.
RI: Pragmatically speaking, how can Blockchain benefit businesses, or more pointedly, what businesses will benefit most from the technology?
TL: This is similar to asking businesses ter 1979 if they will benefit from computers. The majority of businesses will utilize some sort of laptop to function, but it will take time, and more technology needs to be built to make them useful for everyone. Right now, Blockchains are excellent at moving anything of value ter a rapid and cheap way. Wij are working on securing records and systems, next will be the identity for things and people and decentralized organizations (DAO). Thesis are fresh ways to organize groups for things like businesses and nonprofits.
RI: I often grow weary of the conversation around “females ter tech” – any thoughts about this? Do you think you’ve had fights spil a female technology founder?
TL: Superb question! I’ve felt odd about discussing this topic spil well. Everyone faces their own challenges but from day one of coming in the tech space, I determined to work spil hard spil I could possibly work, learn and proceed learning spil much spil I could and strive to be the best te my role. I think leaping into the tech space spil a founder wasgoed my way around. It lets mij make my own rules and set my own limitations.
I spend my time looking for solutions and working around illogical situations. I also don’t truly care what other people say I can, and can’t do. The reality is that you can’t help how other people feel or what they think. it is out of your palms, all wij indeed have control overheen is are our own thoughts and deeds. But when looking at the general tech startup landscape, I think thesis companies need to hire more women, pay them what they are worth, and encourage women within the company to mentor other women.
RI: Who are some of the companies leading Blockchain innovation?
TL: There are many different types of Blockchain companies that are focusing on unique capabilities. Ethereum has clever contract and DAO, R3 is working on banking infrastructure, Ripple is exchanging value, and Factom is securing systems and gegevens.
RI: What are some of the broader economic implications of Factom, and what is the company’s role specifically?
TL: Factom is working on redundant record keeping problems, proof of compliance, and gegevens integrity. A lotsbestemming of money is spent on auditing, compliance, and fines for not being te compliance. Our role is to help improve existing systems and processes to help save companies money.
RI: What has your thickest challenge bot thus far with launching Factom?
TL: When wij launched Factom, very few people knew about Bitcoin or even Blockchain. Let alone why they should care. Now most of the world knows about it and that they should care about it BUT they’re still hesitant of what they can actually do with this amazing technology. One of the greatest challenges is explaining and demystifying this technology and then differentiating it from existing technology. Wij will proceed to refine our message, and hopefully make it lighter to understand and apply.
RI: What are some insights from your soon to be released “Dummies” book that will make us look like rockstars at a cocktail party?
TL: Blockchain is here to stay and but like many technologies will fade into the background to calmly make your life better. It is the missing trust layer for the digital age. It will be the technology that will let you send a bit of specie to your sister on another continent almost for free, instantly, and te the currency she needs. It will be the technology behind voting from your smartphone. It will be te all the little things and interweaved into the technology you use every day making it all a little better and safe, a little cheaper and a little swifter.
If you want to look like a rockstar at your next party, commence playing with the technology. Go to Ethereum.org and download their wallet. It is an effortless and joy way to test out this technology and commence building cool things.
RI: What is the thing – or ultimate outcome you want to achieve – that makes you get up te the morning and proceed to drive the vision? I call this your “inward burn.”
TL: I love creating value and Blockchain technology is one of the excellent opportunities of our generation to do so. It is arousing to work on this project because it is providing mij the chance to form history and create the kleintje of world I want to live te and leave for my children.